Logistics of the Future: Best Supply Chain Visibility Startups

Best Supply Chain Visibility Startups
15 min read

This article about the best supply chain visibility startups is part of the “Logistics of the Future” series looking at the top logistics startups today.

The logistics world of today is multi-tiered, multi-faceted, multi-supplier and collaborative. Components, parts, and elements can be spread over many thousands of kilometers, and at times it can be difficult to simply track where everything is. More than frustrating, this fragmentation leads to major inefficiencies in the logistics sector. Less than one-third of respondents in a logistics survey viewed their collaborative process as effective, and while 84% of respondents from the same survey reported that although they have implemented real-time data sharing into their supply chains, only 13% have done so effectively. Only a quarter of supply chains currently have an autonomous supply chain in place, according to a recent Supply Chain Reinvention Survey.

This is where today’s new options for increased supply chain visibility come in. As more companies around the world have begun outsourcing parts of their supply chains, visibility has become more crucial than ever, as a growing number of companies around the world outsource parts of their supply chains and lose control over what used to be part of their own operations.

New supply chain visibility technology promotes quick response to change by allowing privileged users to take action and reshape demand or redirect supply, and fully integrated supply chains see 20% more efficiency than those without integration. The value of autonomous and integrated supply chains speaks for itself: 90% of the Supply Chain Reinvention survey respondents with autonomous supply chains reported that their market share increased somewhat or significantly in the past year, and 97% reported their customer satisfaction somewhat or significantly increased, compared to just 8% of those without autonomous supply chains. According to Diversified Industrials Global Sector Chair Jeff Dobbs, improved supply chain visibility can significantly assist logistic operations. “Obtaining real-time visibility across all tiers in the supply chain can significantly increase speed to market, reduce capital expenditures and manage risk,” he said. “Moving toward a demand-driven supply chain is probably the single most important step a global manufacturer can take today.” And the industry agrees: Most surveys on supply chain challenges consistently rank visibility near the top as one of the most necessary components.

But despite the recognized need for integrated and transparent supply chains, a 2017 report found that nearly two-thirds (63%) of companies do not use any technology to monitor their supply chain performance. However, plenty of great supply chain visibility startups have recently been created to address this exact need and offer more efficiency to the logistics industry. Let’s take a look at some of these tech startups from around the world who are developing smart solutions to make the supply chain more transparent, digital, and cost-effective :

In case you want to stay updated about the topic of logistics innovations or receive updates about the logistics events in the future:


Best Supply Chain Visibility Startups
Picture Credit: ClearMetal

Because supply chain teams typically receive poor information and visibility from their service providers, they often must result in excess inventory, unnecessary transportation costs, and a challenge to meet customer demands. But with so many new supply chain solutions on the market, it can be difficult for shippers to differentiate between software providers when everyone is using the same buzzwords or failing to deliver on their promises. ClearMetal, being one of the best supply chain visibility startups, believes that visibility can only be gained and business problems can only be solved when the underlying data problem is solved first.

ClearMetal is one of the remarkable supply chain visibility startups aiming to solve this data problem through its cloud-based software-as-a-service application, which leverages proprietary machine learning and AI technology to first clean and make sense of inaccurate supply chain data, then deliver end-to-end inventory visibility with proactive exception management, alerting, functionality, and collaboration capabilities.

Company: ClearMetal

Founders: Adam Compain, Diego Canales, Will Harvey

Launch: 2014

Headquarters: San Francisco, USA

Social Media: Facebook, LinkedIn

Website: www.clearmetal.com

Learn more about ClearMetal:


Arviem Platform

This Switzerland-based startup is aiming to solve the challenges of obtaining visible and intelligent trade by offering real-time, end-to-end cargo monitoring services. Its sensors collect data on anything from the location of the goods-to-door status, to outside disturbances and conditions such as climate and temperature.

Arviem also recently announced an expansion of its offerings to start financing goods from ‘door closing to door opening,’ in order to improve how banks assess risk and thus provide more and cheaper financing than they do today. And because Arviem can monitor goods all the way from supplier to buyer, it can take ownership of the goods while working with financial institutions to finance them. The Swiss startup is one of the very first in the industry to offer such a service, which could be a serious game-changer.

Company: Arviem

Founders: Pieter van de Mheen, Stefan Reidy

Launch: 2008

Headquarters: Zug, Switzerland

Social Media: Facebook, LinkedIn, Twitter

Website: www.arviem.com

Learn more about Arviem:


Best Supply Chain Visibility Startups
Picture Credit: FourKites

Even years after GPS was put into commercial use, major shippers were still relying on phone calls to carriers to figure out where their shipments were and if they were on time or not. Ready to change that process for good, FourKites was founded in 2013 and has since grown to become one of the biggest predictive supply chain visibility startups. The company delivers real-time visibility and predictive analytics for the broadest network of Fortune 500 companies and third-party logistics firms across 70 countries. Its load matching network allows world-class shippers, carriers, and 3PLs to collaborate across organizations.

FourKites focuses heavily on actionable predictive intelligence for road freight, rail, ocean, and parcel supply chains across the globe. Its core tracking algorithm uses real-time data from its proprietary GPS, ELD and telematics network, combined with predictive weather, traffic, and mode-specific routing to generate accurate arrival time predictions.

Company: FourKites

Founders: Mathew Joseph Elenjickal

Launch: 2014

Headquarters: Chicago, USA

Social Media: Facebook, LinkedIn, Twitter

Website: www.fourkites.com

Learn more about FourKites:


Best Supply Chain Visibility Startups
Picture Credit: project44

With a mission to usher in a new era of trust and predictability to transportation and logistics, project44 (p44) has raised more than $90 million in funding and acquired GateHouse Logistics, based in northern Denmark, to create the world’s most comprehensive global transportation visibility platform. By connecting, automating, and providing visibility into key transportation processes, p44 helps shippers and logistics service providers accelerate insights and shorten the time it takes to turn those insights into action. Leveraging the power of the p44 platform, organizations are able to increase operational efficiencies, reduce costs, and improve shipping performance.

project44 offers access to more than 8.5 million vehicles worldwide, has 600 global telematics/ELD device integrations, and has more than 57 TMS integrations and partnerships. p44 supports all transportation modes and shipping types, including parcel, final-mile, less-than-truckload, volume less-than-truckload, truckload, rail, intermodal, and ocean.

Company: project44

Founders: Jett McCandless, Wally Ibrahim

Launch: 2014

Headquarters: Chicago, Illinois, USA

Social Media: LinkedIn, Twitter

Website: www.project44.com

Learn more about project44:


Best Supply Chain Visibility Startups
Picture Credit: Evertracker

In order to control supply chain processes, the entire parameters of the chain and its workflow must first be learned, understood and evaluated. This is the thesis that generated EverTracker, one of the first supply chain visibility startups to use artificial intelligence to learn an organization’s processes and workflows of their supply chain and logistics managers. The software provides customers with more control over individual processes such as shipments, and in particular, offer better control over the upstream and downstream processes, such as orders and processing.

Some of the biggest factors contributing to inefficiency in the supply chain are unreliable scans by employees, inaccurate RFID timestamps, and inadequate tracking of delivery vehicles. EverTracker collects real-time data and uses its intelligent and self-learning algorithms to help logistics and supply chain managers make better decisions faster, automate processes, and identify difficulties and vulnerabilities before they arise.

Company: Evertracker

Founders: Marc Schmitt

Launch: 2014

Headquarters: Hamburg, Germany

Social Media Facebook, LinkedIn, Twitter

Website: control-tower.xyz

Learn more about Evertracker:


Tive Product

Tive is a remarkable kind among supply chain visibility startups which believes that companies with a lack of supply chain visibility aren’t just dealing with hardware problems – but also a software and services problem. To solve it, one must understand how the modern supply chain works, which is why Tive’s leadership team was built to be as well-rounded as possible, featuring members with deep experience in cloud-based architecture, cellular communication, low-power circuits, big data management, and supply chain operations.

Tive works by providing a proprietary low-power multi-sensor tracker that uses cellular connectivity to provide real-time monitoring and analysis of the location, climate, and integrity of shipments. Supply chain managers access this data and analysis through the Tive software platform, where they can set up custom alerts like ETA warnings, geofences and more. Tive’s API can also be used by supply chain managers to pull data into external systems and thus gain further insights into their supply chain.

Company: Tive

Founders: Krenar Komoni, Rob Stevens

Launch: 2015

Headquarters: Boston, USA

Social Media: Facebook, Twitter, LinkedIn

Website: www.tive.co

Learn more about Tive:


Best Supply Chain Visibility Startups
Picture Credit: Calista

Calista is the brain-child of Singapore’s PSA International and CrimsonLogic’s subsidiary, GeTS. Announced in 2018, the platform is hoping to propel the global supply chain toward digitalization. The startup’s main concerns about the state of logistics were regarding the lack of standardized data between parties and the financial risks associated with payment and insurance.

To solve those problems, Calista’s new platform enables manufacturers to receive direct information about their goods in transit, and logistics service providers (LSPs) can develop supply chain solutions with higher value-adding potential for their customers. The startup has also partnered with the Development Bank of Singapore, which will be providing Calista with various financial and banking technology services in order to offer their users more trade financing solutions and necessary risk management frameworks.

Company: Calista

Founders: PSA International + CrimsonLogic’s subsidiary, GeTS

Launch: 2016

Headquarters: Singapore

Social Media: LinkedIn, Twitter, Facebook

Website: calista.globaletrade.services

Learn more about Calista:


Best Supply Chain Visibility Startups

According to the five-year-old freight booking and supply chain startup, Haven, logistics teams spend an average of eight hours per shipment locating status, details, and documents across multiple platforms. To reduce that enormous amount of time and bring new visibility into supply chains, Haven developed its own TMS platform, the Haven Transport Management System.

Haven’s TMS offers clients a single place to automate workflows, communicate with team members about shipments and reduce supply chain volatility. And in May 2019, the startup announced a new track-and-trace platform “developed on the back of several million data points to materialize as a solution that is both affordable and seamless to integrate within shipping workflows.” The real-time tracking solution now handles more than 500 metric tonnes an hour in containerized volume alone. While Haven is currently only offering the track-and-trace solution for its ocean container clients, they have plans to expand it to air, rail and intermodal customers in the future.

Company: Haven

Founders: Jeff Wehner, Matt Tillman, Renee DiResta

Launch: 2014

Headquarters: San Francisco, USA

Social Media: LinkedIn, Twitter

Website: haveninc.com

Learn more about Haven:


Best Supply Chain Visibility Startups
Picture Credit: Vekia

Being one of the best supply chain visibility startups, Vekia offers a SaaS solution that specializes in optimizing inventory management and replenishment in three target markets: retail, field service management, and industry. The company uses applied mathematics to optimize the supply chain: They design and edit predictive planning software that uses the latest advances in research to model the complex problems of supply chains and then solve those problems.

With £14.9M raised in funding and solutions deployed in 55 countries, Vekia has found success by partnering with major European retailers with complex supply chain issues like Leroy Merlin and Galeries Lafayette. The more complex the supply chain scenario is, the more value Vekia brings to the retailer since they are able to forecast orders and calculate the stock and inventory needed to be shipped to a store on any given day.

Company: Vekia

Founders: Manuel Davy

Launch: 2008

Headquarters: London, UK

Social Media: Facebook, Twitter, LinkedIn

Website: www.vekia.co.uk

Learn more about Vekia:


best supply chain visibility startups
Picture Credit: MOST

Founded in 2015, MOST has developed a monitoring solution for controlling the conditions of goods during transportation – all in real time. The customized software solution and the premium Internet of things (IoT) hardware reduce costs and increase control for monitoring from the farm and/or factory gates to the distribution centers. With its solution, the startup has already found client bases all over the world, including South America, North America, Europe, South Africa, and Asia.

Working on the 2G GSM network, MOST delivers data to its clients about the position, temperature, humidity, shock and light of shipments to the MOST online platform, or straight to the client’s own monitoring system via APIs. The company also cares deeply about its environmental impact, using its proactive solution to help save cargo or reroute cargo that has been under strain. In addition, MOST has made its device rechargeable to further create environmental efficiency. The product can easily be added to any sort of shipment and developed as the third-party security measure for clients and the transporters.

Company: MOST

Founders: Erich Hugo and Nils Tunebjer

Launch: 2015

Headquarters: Stockholm, Sweden

Social Media: LinkedIn

Website: most.tech

Learn more about MOST:

Transmetrics Demo