In the following guest feature, Nick Chubb, Head of Growth at Intelligent Cargo Systems, shares his insights on why the origin and the quality of logistics data is an extremely important aspect of your business and what are the actionable steps that companies can take today to improve it.
We are increasingly becoming data-driven decision makers in both our personal and professional lives. It’s rare that I will step out of my front door in the morning without checking the weather on my phone, and it’s equally rare that I will make a procurement decision without looking up the supplier on Crunchbase or Capterra to research the market, competitors, pricing, and quality of service. This data-driven approach makes sense for many reasons; I don’t often get caught in the rain without an umbrella and being able to see a supplier’s top competitors ensures I don’t ever pay over the odds for a service. When extended to an organization, a data-driven approach enables teams to better serve their customers by using data to drive their actions. If done correctly, it enables an organization to take a far more customer-centric approach to how they do business.