Logistics Startup of the Month: MOST

Logistics Startup of the Month: MOST

Every month we select one logistics startup which represents a positive example of innovation in logistics and has the potential to alter the way the industry operates. This month, Transmetrics selected MOST, the provider of monitoring solutions for the transportation of goods, as the July “Logistics Startup of the Month” for its outstanding vision of the mobile and sensory technology for the logistics. In order to learn more about the company and what they do, we had a talk with Matilda Bouchet, COO of MOST, where she shared some valuable insights about their business and the industry.


First of all, congratulations on becoming the Logistics Startup of the Month! Can we start from briefly introducing our readers to MOST and your innovative IoT device? Can you explain in more details how does it work and what kind of technologies you are using?

Picture Credit: MOST

Thank you, we are very proud of our solution and therefore very happy to be nominated!

MOST has developed a superior monitoring solution for controlling the conditions of goods during transportation – all in real time. We are a service provider that instantly delivers valuable information to the whole Supply Chain. The customized software solution and the premium Internet of things (IoT) hardware reduce costs and increase control for monitoring from the farm and/or factory gates to the distribution centers.

Founded in 2015, MOST have grown fast and we are already selling the products to the customers all over the world – in South America, North America, Europe, South Africa and Asia.

Working on the 2G GSM network, MOST delivers the data about position, temperature, humidity, shock and light to the custom-made MOST online platform or to the clients own monitoring system via APIs. The device can handle different uploading frequencies from 5 to 60+ minutes and has a battery life of 100 days (uploading frequency of 60 min). The device is rechargeable via a standard USB-C cable giving the customer an opportunity to use the device over and over again. With less than 10 hours of charging you get 100 days of battery life again.

Why do you think the market is ripe for such a solution as MOST? Which problems are you planning to solve with it?

IoT within transportation is estimated to grow by 400% between 2017-2020. The Logistics industry is becoming more and more prone to transparency during shipments. The demand is coming from their customers that shipments have to be followed in real time and actions has to be proactive instead of reactive. The environmental effect of proactiveness where you can save cargo or reroute cargo that has been under strain is one key issue we are solving. The effect of the device being re-chargeable also shows that we think and care about the environment. MOST can easily be added to any sort of shipment and developed as the third party security measure for our clients and the transporters.

There are plenty of supply chain monitoring solutions out there, what makes MOST one of a kind?

Short list of MOST device unique selling points:

– Position Light and Shock = Theft
– Damaged goods = Shock
– Mold and damaged goods = Humidity
– Any shipment = Temperature
– Environmental green programs that the customers have = Re-chargeable for reuse
– Alternative route recommendations

Our solution has the biggest number of sensors in the same unit compared to competitors, making the unit and the service available over a wide number of industries with just one device. The intelligence you get by combining data from several different sensors in one device gives unprecedented insight into what caused the problem. There is no need to download any software and no installation of the hardware is necessary. The MOST device is a true IoT device and has a core purpose to get the best stable connection via GSM on a Global scale even from within a container.

With 5 sensors readings and rechargeability, it proves to be the most effective way for logistics companies, shippers, exporters, growers and transportation companies to get real-time information on their cargo. The longevity of the battery and the strength of the antenna derives from a hardware development suited for the IoT connected devices that will bring our clients into the future.

The re-use model is suitable for the scenarios where customers own their own trucks and/or control both the start and end point of a shipment. Predictably, round-trip delivery scenarios where the device can be easily retrieved is also perfect for this model. In addition to that, it brings down the cost per trip substantially.

Picture Credit: MOST

Based on your experience, what are the top 4 trends that are changing the IoT for Cargo at the moment and why they are important?

Global Connectivity via GSM: Shipments are done worldwide. There is a substantial need for connected devices within logistics to be able to connect anywhere in the world to a low cost for roaming and purchase of the devices.
Blockchain: Transparency for all stakeholders from farm to table.
AI: With the massive amounts of data that can be collected from IoT devices and merged with other data sources it brings an abundance of new possible products to the logistics industry.
Cyber Security: All is well when there is full transparency but keeping information unchanged at its core is necessary and that nothing has been tampered with.

It is clear that one of the core goals for MOST is to empower sustainability in the Supply Chain. In your opinion, what kind of technologies are serving the same goal, besides IoT and how?

“Supply chains can also be highly inefficient as vendors and suppliers try to connect the dots on who needs what, when and how. Introducing Blockchain will add what is necessary for reliability and integrity in a supply chain since it will eliminate dispute.”

Blockchain: Due to globalization our supply chains are extremely complex. The lack of transparency in the current system makes it hard for customers or buyers to know the value of products. When there might be illegal or unethical practices it is difficult to investigate supply chains. Supply chains can also be highly inefficient as vendors and suppliers try to connect the dots on who needs what, when and how. Introducing Blockchain will add what is necessary for reliability and integrity in a supply chain since it will eliminate dispute. Records trace each product to its source and data tracking and recording increase efficiency throughout different processes. It allows consumers to know they are supporting companies sharing the same values of environmental stewardship and sustainable manufacturing. And this is just the top of the iceberg of how Blockchain can be used.

AI: Learning what route cargo should take to get the least loss, when to pack or not to in high humidity, what gives long shelf life to produce and having proactive decisions based on big data are just a few things we can discover with AI. Eliminating routine work, cutting costs in back-office and shifting the focus of logistics workforces to more meaningful and value-added work is also possible with AI.

If it is not a secret, can you please share any successful use cases of your product with our readers?

We have a couple, actually. For example, the case of Guatemalan Candies:

During an inland trucking in a tropical environment, it was noted that the cargo was sensitive to high temperature and relative humidity on export freights. The company then decided to try out MOST as a solution monitoring both temperature and relative humidity, setting up alerts and location alerts in order to control the status of their shipments by sea and by land. After several tests, today, Guatemala Candies uses MOST solution on all their shipments and have employed one dedicated person to monitor 100-150 shipments a month. They import all data into their internal quality system to keep track of where and in what condition the goods are in order to avoid the humidity and temperature risks.

Another example is the case of AS Agro:

The company didn’t have control over their logistics partner. In order to gain more visibility into their cargo, AS Agro has implemented MOST. It helped them to monitor several aspects of the goods’ journey including the actions of their logistics partner, the temperature, geofence1a virtual geographic boundary, defined by GSM, GPS or RFID technology, that enables software to trigger a response when a mobile device enters or leaves a particular area. for borders and destinations and drivers, who had a history of turning the temperature down when “resting”. The result of such monitoring was that AS Agro gained a full control and implemented new strategies to eliminate the temperature deviations as well as informed drivers when something went wrong in “real-time”.

Picture Credit: MOST

You mention that your product has a very seamless connectivity with your platform, thus the end user can track the condition of your device at any time. While the device is connected to the internet via a Global Data Roaming sim card, there are a lot of zones in the ocean, for instance, where there is no cellular network. How does your device stay connected during these times? Does it increase the cost of cellular data usage?

When out at sea due to there being no GSM connection the device will take measurements at given intervals and upload this information at the instant it gets a connection. We can see that if the device is on a reefer shipment that the device gets a connection off the coast of France, through the Panama canal and etc. (It depends on where the container is stacked on the boat.) When customers choose to set intervals for uploading to more frequently than 60 minutes, the cost of the service increases.

With such a product, we are sure you have a team with a diverse knowledge of the industry and the technology. Can you please tell us more about the people behind MOST?

Currently, our team consists of 8 people including management, sales, technical and supply chain management. The common thread among all our employees is that we are curious, get things done, and like to have fun at the same time. Our experience derives from a lot of different industries but no one has actually worked in logistics before. Our management team consists of 4 people. Our CEO Jon Hjertenstein spent 15 years in the Telecom Industry and international sales;
I spent 3 years in IoT and 20 in marketing and software solutions; MOST CTO Jonas Lantto worked 20 years of development in various roles with the last 8 years in the Finance industry; Our CFO Karl Magnusson spent 20 years in the online gaming and finance industry. We also have the co-founders of King (Candy Crush Saga) on our side, helping with in-depth knowledge of big data and customer acquisition via gamification.

And the last but not least, what are MOST’s big plans until the end of 2018?

We are making our first tests with AI and Blockchain and see a full-fledged use of it in the horizon. In the meantime, we are continuing development of features on our Frontend and API solutions and of course looking into new hardware. The team is estimated to grow to 12 people until end 2018 and to 20 people end of 2019.

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