Survival of the Fittest: What can we learn from Amazon’s strategic prowess?

Survival of the Fittest: What can we learn from Amazon’s strategic prowess?

Survival of the Fittest: What can we learn from Amazon’s strategic prowess?

“I fear all we have done is to awaken a sleeping giant and fill him with a terrible resolve.” – Isoroku Yamamoto


 

This famous quote expressed by late Japanese General Yamamoto right after the Pearl Harbor attack is a great analogy to explain the Logistics industry today. More than 70 years later the fear of having awakened a sleeping giant is evident for executives inside incumbent transport companies.